Example Press Release

Writing a Press Release for your business is an incredible way to get the word out about your new business. But did you realize that Press Releases are not limited to "Extra! Extra! Read all about it! Local woman starts a new business with ABC Company!" type messages? They can be truly effective as an announcement for each new catalog, or supplemental catalog. Even better yet, issue a press release when you promote or when you're honored with recognition at your annual conference. Anything news-worthy is welcomed with open arms. Obviously, a great place to start with press releases is in your local media - they love receiving new material from locals. An online resource I recommend is http://www.pressexposure.com and the best part is: it's FREE! Below is an example of one of my recent press releases on becoming a new consultant.

INSPIRANZA DESIGNS WELCOMES LOCAL ENTREPRENEUR AS NEWEST CONSULTANT

(Date, City, State) Local Entrpreneur Jennifer Stoll today announces the launch of her Inspiranza Designs business.

As an independent Inspiranza Designs Consultant, Stoll will be presenting high quality, sterling silver and gemstone jewelry at in-home shows. "Our Hostesses receive tremendous benefits, including FREE jewelry, exclusive gifts and half price selections," she says. "Customers enjoy fantastic savings with a unique special each month. Plus, every item includes a Lifetime Warranty."

An extensive variety of styles are available from traditional to trendy. "My goal is to help people find their own personal style," says Stoll. "I'll show you how to add your personality to popular trends and make your current wardrobe pop!"

It's this attention to detail that makes Stoll's business stand out. She provides personal service and unique access to the trends and styles you want most.

"I'm thrilled to be part of a company that offers beautiful, sterling silver jewelry, an amazing Lifetime Replacement Warranty and the opportunity to achieve unprecedented success in my own business!"

Stoll invites people to contact her for more information about Inspiranza Designs, how to receive incredible benefits by hosting a jewelry show or how to start your very own Inspiranza Designs business.

Jennifer Stoll
(phone number)
http://www.InspiranzaDesigns.com/Ferfer

About Inspiranza Designs
Inspiranza Designs is a unique direct selling opportunity offering sterling silver fashion jewelry through personalized in-home demonstrations. The company's goal is to improve the lifestyles of its Consultants, Hostesses and Customers by providing top quality products at an affordable price and unparalleled opportunities. Inspiranza Designs connects women to their dreams, from obtaining beautiful jewelry to empowering their financial futures. For further information, contact the Consultant listed above, visit www.inspiranzadesigns.com or call 1-888-925-4386.


Simple enough, wouldn't you say? Follow the same type of format for press releases on new catalogs, promotions, etc. Most importantly, make sure press releases of this nature are approved by your company. If it's news-worthy, make it a press release!

© 2009 Jennifer Stoll The Stand Up Coach All Rights Reserved

WANT TO USE THIS ARTICLE IN YOUR EZINE, NEWSLETTER OR WEB SITE?
Please do, as long as the following blurb is included in its entirety: Entrepreneur Jennifer Stoll, The Stand Up Coach, is Founder and Editor of “Info Buffet” a free ezine for professionals in the Direct Sales/Party Plan industry. An author, speaker, and success coach, Jennifer provides principle based resources in a fun & humorous way. If you’re ready to take your business to the next level, make more money and have more fun in your business then visit Jennifer at http://www.thestandupcoach.com/.

"Recipe for Relaxation" - a Great Recruiting Gift Idea

So you have a prospect who is VERY interested in your business opportunity. You have your opportunity packets all set & ready to go - always on hand - and as you hand her your cute little packet you arrange to chat with her to make sure this business is a fit for her & her family. Ever wonder what happens between the time she receives the packet & the time you chat with her?? (You DO chat with her after giving her the packet, right? I thought so.) I'll tell you what happens during that time: if she's really serious about it, she's researching this biz like crazy! She's writing out pros and cons, she's taking note of important details from your site & your packet. She's asking around to see if there's any interest... the list goes on. Wouldn't it be great if all prospects were this involved?? Truth be told, most prospects are looking into it, but life happens in between peeks at the opportunity packet. The kids got into something they shouldn't have, the dog made a mess on the carpet - again - and hubby can't find the scissors. For Pete's sake! :) What can we do to stay in the minds of our ever-busy prospects?? Share the "Recipe for Relaxation" as a special gift - a "thank you" for taking the opportunity packet & considering the business.

Here's what you need: party favor type cellophane bags, tea or gourmet hot chocolate, a small candle (like small "dinner light" candles for placesettings or a votive & holder), sample size bath fizzies or salts, and a delicious chocolate (make it worth-while like a Godiva, or even better yet Merci chocolates - can be found at WalMart; get it? Merci? I digress.)

Arrange all of these gifts with a little "foo-foo" confetti in the party favor bag and please be sure to be tasteful & make sure the chocolates are not going to make contact with the bath product or candle - yucky taste!! In Word, create some little notes (to tuck into the bag) that say the following:

Recipe for Relaxation
Make yourself a nice soothing beverage
Light a candle
&
Relax in a warm bath while thinking of the possibilities of what (Company) could do for you.
(The chocolate is an added bonus) :)
Next, don't think about the business at all for the rest of the night. Go to bed & sleep on it. If you find yourself thinking about the business between the time you wake up & noon - even for just a brief moment - then something's telling you to move forward with this & try it out.

Isn't that a nice gift?? She'll be thinking about the business for sure, and the great thing is you now have a conversation starter when you call to chat about the business. "Sue, did you take the time to 'relax' and think about what (Company) could do for you??" She won't forget you at all; in fact she'll appreciate the fact that you put her first. The timing might not be right for her, and that's okay. She will remember the lovely gift you gave her & will know exactly who to go to when the timing is right.

© 2009 Jennifer Stoll The Stand Up Coach All Rights Reserved

WANT TO USE THIS ARTICLE IN YOUR EZINE, NEWSLETTER OR WEB SITE?

Please do, as long as the following blurb is included in its entirety: Entrepreneur Jennifer Stoll, The Stand Up Coach, is Founder and Editor of “Info Buffet” a free ezine for professionals in the Direct Sales/Party Plan industry. An author, speaker, and success coach, Jennifer provides principle based resources in a fun & humorous way. If you’re ready to take your business to the next level, make more money and have more fun in your business then visit Jennifer at http://www.thestandupcoach.com/.

There May Be Hope Yet

It's no secret that Direct Sales tends to get a bad name, particularly from those who don't completely understand exactly how it works and how it can drastically change people's lives for the better. Recently, however, I've seen Direct Sales mentioned with high regard in the media (which let's face it, means alot). To that I say "FINALLY"! There may be hope yet for Direct Sales to gain the name it deserves - a dern good one. We've seen many women reach six and seven figure incomes as a result of their Direct Sales business; women who in corporate society would have never otherwise come close to that sizeable income. This didn't fall into their laps by any means. It's hard work. It's consistent work. It's meaningful work, and that very well may be one of the greatest reasons WHY they've excelled so far. I'm excited to see these updates on what is normally a stream of bad news. I normally avoid the nightly news because the reports are either so unbelievably negative and sad or completely useless information. However, on occasion, there are a few diamonds in the rough. Watch this short CBS Evening News report:

I've heard time and time again that during a recession two things increase in sales: booze and lipstick - both because people want to feel good. I must say though that it's not simply the cosmetic companies that will be feeling and seeing an increase in both sales and consultant sign-ups. People are now searching for low-cost solutions to fill their needs of additional income and socializing. Because of incredibly dedicated, educated and experienced Direct Sellers, more and more people are coming to realize that a business opportunity in Direct Sales is an incredible option. Look what MSNBC's Mad Money had to say:

Now trust me, I'm the first to admit it's hard to stomach his cheezy sound effects, but the man has a point. And notice the longevity of the companies he discusses - they've seen quite a few moments of economic down-turn. What's the deal?? Consistency, my dear friend. I'm doubtful they've EVER sat back, put their feet up and hoped for the best. They understand it's hard, consistent, meaningful work that got them there and they understand that's what it will take to continue this incredible growth. How about you? Do you have a grasp of what you have before you?? We're making history here, dear friends, big time. Now is the time to shine, baby! Work that consistency NOW - I'm telling you it will pay off. We're at the gate, the roller coaster is about ready for us to hop on. It's about time Direct Sales is beginning to get some decent recognition! Buckle up, keep your arms and hands inside your vehicle at all times and enjoy the ride.

© 2009 Jennifer Stoll The Stand Up Coach All Rights Reserved

WANT TO USE THIS ARTICLE IN YOUR EZINE, NEWSLETTER OR WEB SITE?
Please do, as long as the following blurb is included in its entirety: Entrepreneur Jennifer Stoll, The Stand Up Coach, is Founder and Editor of “Info Buffet” a free ezine for professionals in the Direct Sales/Party Plan industry. An author, speaker, and success coach, Jennifer provides principle based resources in a fun & humorous way. If you’re ready to take your business to the next level, make more money and have more fun in your business then visit Jennifer at http://www.thestandupcoach.com/.

Love and All that Mushy Stuff

I seriously wasn't going to do it. I wasn't going to do it for my ezine subscribers and I wasn't going to do it here; but alas - the love bug has splattered the windshield (well "dashboard" I suppose, depending on how you look at it). Terrible Blogger joke - so sorry. Yep, I wasn't going to bring up the whole subject of LOVE the week of Valentine's day. (Mostly because we're already saturated with all the cheesy lovey-dovey sentiments we could possibly endure.) However, I came across this great excerpt from Iyanla Vanzant's insight in Until Today and found it so fitting - what better time to share, right?

"I will know love when I realize... love offers me many things that I may not always see.

Living, Learning, Light, Luminosity, Law

Opportunity, Oneness, Openness

Vastness, Versatility, Virtue, Victory

Enlightenment, Eternity, Endurance, Endeavor

Until today, you may not have recognized some of the less obvious elements of love. Just for today, look beyond what you know to the hidden gifts, blessings and beauty of loving yourself and others. Today I am devoted to going beneath the surface of love."

My thoughts drifted, as they tend to do, to how SO many truly incredible women sell themselves short. SO many women rarely get the credit they deserve let alone give it to themselves. SO many women get the occasional "pat on the back" if the calendar says to do so (Valentine's, Mother's Day, Birthdays, Anniversaries...). So many women spend far more time looking at what could improve (weight, hair, skin...) and far less time embracing what's already theirs. When was the last time you showed yourself love - TRUE love?? Do you appreciate the gifts you've been given? Do you stand tall in confidence with each new accomplishment or hurry up & move on to the next thing on your list? Celebrate the moments that matter most. John Morgan so wonderfully pointed out "Be on the look out for life's little moments. You may look back & realize they were the big moments." Brian Tracy says "The people you love, and who love you, are the real measure of how well you are doing." We should be including ourselves in the list of those we love & who love us. How about your business; do you love your business? I don't mean the kind of love that involves how much you like the product & how fun your 'job' is - I mean are you showing it the affection & attention it deserves and needs in order to flourish? I'll close with a favorite quote of mine from Maya Angelou "Love life, engage it, give it all you've got. Love it with a passion, because life truly does give back, many times over, what you put into it."

Blessings to you, my friends!

Hugs!

Let Your Business Lead You

Anyone who has had a chance to get to know me has discovered I'm one of those gals that likes to keep just about everything. It's funny because when I (attempt to) organize my office, I come across things that make me think "why one earth did I save this". Other times I'm very thankful I held onto what others would have most likely thrown away. Today I was perusing through some old notes and came across a great little something I saved from Christine Kloser. I simply had to share it here with you.

Let Your Business Lead You

Let it guide you

to those places in your heart you have yet to discover.

Let it call your soul

to be fully expressed and engaged in the world.

Let it be the way

for you to contribute your unique gifts to the world.

Let it be your tool

for making the planet a better place

Let it be your vehicle

for leaving a legacy long after you are gone.

Let it be YOU...

...mind and body, heart and soul.

~Christine Kloser~

I always talk about setting yourself apart in your business and branding yourself. When you allow your business to do and be all these things, it really becomes YOUR business. Do you feel you're simply a representative of great products or do you have a solution for those around you? Can you really make a difference? Perhaps your incredible customer service or perky smile is a breath of fresh air to your customers or maybe your humor lightens their load for the day. What is uniquely yours that you can offer today? Make it happen.

TAG - I'm it!

I've been tagged by my friend and fellow Sassy Sister over at Bold & Beautiful Party Girl in a fun little game called:

"What kind of purse do YOU carry?"

Here's how this works:

1. Post a picture of whatever bag you are carrying as of late. No, you cannot go into your closet and pull out that cute little purse you used back when, you know, you "had a life". We want to know what you're carrying NOW.

2. We want to know how much you paid for it. This is not to judge - sheerly for entertainment purposes only. So spill it! And if there happens to be a story to go along with how you obtained your purse (a.k.a. "luggage"), we'd love to hear about it!

3. Tag some gals and link back to this post so people know why on earth you're yammering about your bag!

I have to admit, when I first heard I'd been "tagged" I wasn't so sure I wanted to even look at what I knew I'd be pulled into. But this was fun so hey, why not!?! Now before you harp on me for "going to my closet to grab my cutesie bag" this really IS what I carry! Can I help it that I'm a bit of a diva?? I think not. *snicker*

I honestly flip back & forth between the two. They're both "designer inspired". The striped one came from a wholesale site - I don't even remember which one - and was $14. (Tee hee!) I was supposed to be ordering hostess incentive gifts & just 'happened' to come across this purse. Couldn't resist it at that price. The white one came from my friend Debbi's mamabags biz and was just under $20. It was a birthday present to myself on my hubby's behalf. ;)

So now I pass the torch to:

Lisa --> Real Life Marketing

Andrea --> Andrea Baker Designs

Jean May --> Jean May Originals

Jo Ann --> Retro Recycled Jewelry

Ketty --> Detail Diva Events

Have fun girls!! ;)